New video exposes industry tactics to install digital billboards

A new video looks at the efforts of the billboard industry to convert static billboards near Seattle into new digital signs that change advertisements every 6 or 8 seconds.  The segment, produced by veteran videographer Ossian Or, can be viewed HERE

The tactics represent a desire by the industry to infiltrate an area that has been particularly unreceptive to the encroachment of digital billboards.  Residents of nearby Tacoma protested vociferously before that city enacted a complete ban on the signs.

We’ve seen a similar effort here lately by Clear Channel in the counties surrounding Houston.