A new video looks at the efforts of the billboard industry to convert static billboards near Seattle into new digital signs that change advertisements every 6 or 8 seconds. The segment, produced by veteran videographer Ossian Or, can be viewed HERE
The tactics represent a desire by the industry to infiltrate an area that has been particularly unreceptive to the encroachment of digital billboards. Residents of nearby Tacoma protested vociferously before that city enacted a complete ban on the signs.
We’ve seen a similar effort here lately by Clear Channel in the counties surrounding Houston.