Summer Sunsets, Not Signs

There’s something magical about a summer road trip. The freedom of the open road, the windows rolled down, the music playing, and landscapes unfolding mile after mile—it’s an experience rooted in simplicity, beauty, and the joy of discovery. But nothing breaks that spell faster than a wall of flashing, oversized billboards interrupting the view. Whether you’re driving along coastal highways, weaving through mountain passes, or cruising into wide-open plains, the natural and architectural beauty of America is best experienced without distraction. Thankfully, across the country, there are stretches of road where the views are clear—where policies, planning, and thoughtful leaders have kept the clutter at bay. These places remind us just how powerful an unobstructed skyline can be. They allow travelers to connect more deeply with the landscape, to notice the colors of the sky, the rhythm of the land, and the distinct character of each place.

Why Views Matter

When our views are free from visual noise, something shifts. We slow down. We notice more. We remember more. Clear vistas reduce stress, enhance our sense of place, and make the experience of traveling more immersive. The beauty of a skyline—whether it's a tree-covered ridge, a sparkling cityscape, or a desert horizon—becomes the story, not the background. For families piling into the car, couples chasing sunsets, or solo travelers chasing freedom, these open views make the journey as rich as the destination.

Scenic Preservation Is a Shared Value

Communities that work to maintain their visual character understand something important: beauty isn’t just a luxury—it’s an asset. Scenic environments increase property values, attract visitors, and contribute to local pride. And while digital ads come and go, the value of a clear horizon lasts for generations. Travelers, too, play a role. By choosing routes that highlight natural beauty, supporting destinations that protect their charm, and speaking up for scenic preservation, we help shape a culture that values what we see—not just what we sell.

Let’s Make This Summer Beautiful

As you head out on the road this summer, take time to notice the difference. Savor the stretches of open sky and uninterrupted landscapes. Snap photos not of signs, but of sunsets. And if you find yourself driving through a place that’s made the choice to keep their views billboard-free, give them a silent thank you—for preserving something truly rare and deeply meaningful. Because sometimes, the best message is no message at all—just the beauty of the world, wide open in front of you.

Here’s to seeing more this summer—and making every mile a little more scenic.